Jessica Stockton, aka BookNerd, is a blogger and bookseller from New York City. In her blog, The Written
Nerd, she talks about everything from her dream of opening a Brooklyn bookstore, to her experiences at BEA (where we were lucky to meet her), to what it’s like working inside the literary world.
In her interview with LitMinds, we learned about the specifics of selling books in New York and how to change the world, one feminist reading recommendation at a time.
Through your blog, The Written Nerd, you have talked about your goal of opening an independent bookstore in Brooklyn. What is your vision for the bookstore? Where are you in the process of pursuing this dream of opening a store?
Wow, the hard question first! Actually, it's an easy one, though a bit uncomfortable, as is any direct question about one's dreams. I've fallen in love with Brooklyn as I've fallen in love with the world of independent bookstores, and I think my (adopted) hometown is ripe for a new indie bookstore or two. My vision for a Brooklyn bookstore is a place that incorporates the borough's neighborhood loyalty, its exploding creative vibe, its history and tradition as well as its progressive sensibilities. I'd like to create a great general bookstore and a great event space, to host great author events as well as community events, to make a place where people could work and meet and find the hot new title as well as books they've never heard of before. I'd like to combine the best parts of all the bookstores I've worked in and spent time in: the rich, calm aesthetic of Three Lives in the West Village, the community partnership of Labyrinth Books on the Upper West Side, the energy and scope of McNally Robinson in SoHo. I want my bookstore to be a paradoxical marriage of the best of tradition and the most cutting edge current ideas, and I think both bookstores and Brooklyn have a lot to offer on both ends.
To put it in practical terms, I want to create a big, general bookstore with an adjacent coffee/wine bar and event space, either next door, in the basement, or otherwise connected. The store will focus on literature, culture, and design, and have lots of graphic novels, Spanish language books, practical nonfiction, audiobooks, perhaps print on demand books, and lots of other stuff. Most importantly, the store will be flexible enough to adapt to its neighborhood and customer base. I can't tell you exactly what that is yet, because there are a couple of different neighborhoods I'm looking at, and each one has its own specific vibe (practically every block in Brooklyn, and in New York, has its specific character, I think). It will have a staff that loves people as much as books, and give great customer service. And it will make money because I have done my research. =)
Right now I'm in the business plan writing stage of my process. I've spent the last five years doing field research (i.e. working in bookstore), and now I'm doing the financial and business research. I'm getting married at the end of June, so immediate plans have been put on hold, but I'd like to open the store in the next year or two if I can get the funding together (and there are lots of good, supportive organizations that make that seem very possible). So it won't be before 2008, but I'll keep you posted!
You work at an indie bookstore in New York City’s SoHo neighborhood and live in Brooklyn. Each of these areas has a distinct and thriving artistic community. How would you describe the differences between the “vibes” of SoHo and Brooklyn? What writers and books do you feel represent the voices of these neighborhoods?
Good question! Every store where I've worked has a slightly different vibe, and it has to do mostly with the neighborhood demographics, though some with the personalities of the store's owners and buyers. We sell a lot of art, photography, fashion and design books in SoHo; it's a very creative neighborhood, and very affluent. The "urban arts" section is an expanding one, with books on graffiti and skateboard culture. We sell magazines too, so we do a brisk trade in celebrity tabloids. The literature is the cornerstone of the store, and we purposefully focus on international literature, which is both a passion of the store's owner and logical choice given the large international tourist audience in SoHo. Representative books and writers? WALL AND PIECE by British graffiti artist Banksy has been a huge bestseller for us. SUITE FRANCAISE, translated from the French, has sold hugely because of recommendations. And the biography of Anna Wintour has also had surprisingly long legs.
As I implied in the first question, I think the notion of a neighborhood vibe can't necessarily be applied to Brooklyn as a whole; it's a huge place, after all, with neighborhoods as distinctive as Fort Greene, Sunset Park, Prospect/Lefferts Gardens, Boerum Hill, Bay Ridge, Coney Island, and on and on. Many areas have a similar street culture vibe to SoHo, though there are others that could be said focus more on progressive parenting, and others that are still very traditional. Jonathan Lethem, Pete Hamill, Shelley Jackson, Walt Whitman, Paul Auster, and hundreds of other writers (not to mention artists) represent the creative spirit of the borough. I'm looking forward to settling in to a bookstore in a neighborhood and getting a feel for what readers are looking for. I would venture to say that there's a certain informal, DIY spirit in Brooklyn that's hard to get away with in posher areas of Manhattan, but again, it's kind of a neighborhood-by-neighborhood thing.
There has been a recent debate raging around book critics in traditional and new media sources – most notably the shrinking job market for newspaper book reviewers and the rise of literary bloggers. You recently posed questions on The Written Nerd to readers about this issue, asking them to share where they get their book reviews. Based on readers’ responses as well as your experiences as a literary blogger and independent bookstore employee, what trends do you see in how people get their book reviews and recommendations? Are there points in this debate that are not getting coverage in the recent news stories?
As I asserted in my blog this past week, I think the biggest problem with the current debate is that it tends to pitch bloggers and newspaper reviewers as enemies competing for the same readers. In my experience, nothing could be further from the truth. I haven't stopped reading newspaper reviews because I've started reading blogs; my range of options for reviews has just expanded, and I've been able to see different reviewers as in conversation with each other about the books we all care about.
I think the true danger to skilled and widespread professional reviews, as to independent bookstores and book culture in general, is increased corporate conglomeration that leads to myopic focus on the bottom line. I don't want to sound like a conspiracy theorist or anything, but it seems to me that as the media companies get bigger, important decisions about what they put out are being are increasingly made by corporate execs with little or no connection to what's going on down on the ground. When publishing company executives decide it's more important (i.e., financially advisable in the short term) to pay for front-of-store placement in chain bookstores than to take out advertisements that support book review sections, they hurt book culture at large, and ultimately don't even serve their own companies well. I hope that the grassroots efforts of both bloggers and organizations like the NBCC can draw attention to the need to tend to the overall health of book culture in order for everyone – bloggers, reviewers, publishers, bookstores, newspapers – to continue to prosper.
You plan author readings and literary events at the independent bookstore you work for in SoHo. In April, you wrote an interesting piece, “In Defense of Author Events.” Tell us about a couple author readings or literary events you have participated in that stand out as especially interesting or enjoyable. What makes for a successful author event and how would you improve or change them?
Ooh, a fun one. We recently hosted Valentino Achak Deng, who collaborated with Dave Eggers on WHAT IS THE WHAT, and we probably had 120 people listening in rapt silence to this soft-spoken man talk about the complex politics of Sudan. But we had an equally large crowd when local publisher Martha Rhodes of Four Way Books threw a party for several of her authors, none of whom are household names – hundreds of people laughing, drinking, and listening to poetry, and ALL of them bought books!
I've found that the key to well-attended author events is being gracious to local authors who have lots of fans and friends who want to come out to support them. Of course, it's good for the store's reputation to have big literary names, and it's always exciting to host hip, cutting edge authors. But I've found that some of the most enjoyable events have been smaller crowds, where the author really gets a chance to engage in conversation with those who are interested in his or her work. I love having a wide variety of events in the store, from audio-visual presentations to author/editor conversations to panel discussions to standard Q&A sessions. They all bring in new audiences (and potential customers) to the bookstore, which is my definition of a successful event.
If you could make a book recommendation to some specific person(s), what book would it be, to whom, and why?
I'd love to recommend some of the great women authors I've been reading to some famously misogynistic male literary figures. I think John Updike (who seems to be unaware that women have thoughts as well as bodies) should read THE LAST OF HER KIND, an American epic by Sigrid Nunez, or Rebecca Solnit's breathtaking chain of familiar essays FIELD GUIDE TO GETTING LOST. I would love for Christopher Hitchens (who has said that women aren't funny) to encounter the hilarious surreality of Shelley Jackson's Siamese twin novel HALF LIFE, or Roz Chast's side-splitting cartoon collection THEORIES OF EVERYTHING. I'd love for every female-phobic sci-fi/fantasy fanboy to read Kelly Link's magic surrealist fables in MAGIC FOR BEGINNERS and Susanna Clarke's Dickensian English fantasy novel JONATHAN STRANGE AND MR. NORRELL. There's nothing like reading fiction, which has no overt political agenda, to get someone to let their guard down and imagine life in someone else's skin – I think the public discourse would become more civilized if we did a little more reading across gender lines.
Who's your favorite living author?
David Mitchell, British author of Ghostwritten, Number 9 Dream, Cloud Atlas (my favorite) and Black Swan Green. He not only writes my favorite kind of fiction – experimental, magical, but always readable, and ultimately compassionate and moral – he also turns out to be the nicest, smartest guy you could ever hope to meet. I pitch his books every chance I get, so thanks for giving me another chance!
You can read Jessica's LitMinds profile here and discuss this interview here.